LoveHit launches vertical video adaptations of literary classics, featuring microdrama regulars and Eric Roberts. Each title is produced in both vertical series and horizontal feature formats for TV and streaming platforms. Titles include "Wuthering Heights" with Ethan Vaughan and Jean Evans, and a modern adaptation set in Manhattan starring Meg Bush and Tyler Harlow. Adaptations will be showcased at MIPCOM from October 12 to 15 in Cannes.
LoveHit Launches Vertical Literary Adaptations
LoveHit is expanding its library with vertical video adaptations of literary classics, featuring actors like Meg Bush, Tyler Harlow and Sophie Swiszcz, alongside established stars such as Eric Roberts. The new series includes an adaptation of Emily Brontë’s "Wuthering Heights," starring Ethan Vaughan and Jean Evans in the lead roles. Each episode is crafted to fit modern consumption habits, focusing on storytelling through a vertical format that captures audiences' attention efficiently.
The company's latest project, "Possible Love," centers around a Manhattan socialite hiring an anonymous blogger to tarnish her ex-fiancé’s reputation. This adaptation showcases the versatility of vertical video in telling complex narratives without compromising artistic integrity or audience engagement. With its unique approach and established talent, LoveHit aims to redefine how literary classics are brought to life on screen.
Stars Include Eric Roberts and Microdrama Regulars
Stars include Eric Roberts and Microdrama Regulars
David Oyelowo & Nate Parker's Mansa Studios is launching a slate of TikTok microdramas, featuring Academy Award nominee Eric Roberts among the cast. These short-form projects are part of a growing trend in Hollywood to adapt literary classics into vertical video formats that cater to modern viewers' consumption habits. Lenny Levi, CEO of LoveHit, noted there isn't much need for introduction when it comes to these titles. "There isn’t a market in the world where these titles need much of an introduction," he said.
Shooting all content locally in Los Angeles with local casts and crews means significant logistical benefits for productions. “I’m especially proud that we shot all of it in Los Angeles, using local casts and crews,” Levi added. This approach not only supports the local entertainment industry but also streamlines production processes, making efficient use of resources on set.
Filmed in Los Angeles Using Local Talent
Filmed in Los Angeles Using Local Talent
LoveHit’s production of “Possible Love” was shot entirely within the city limits of Los Angeles, employing local casts and crews for its microdrama series. This decision reflects an industry trend towards shooting content close to home, which simplifies logistics and reduces travel costs. By leveraging the expertise of local talent, LoveHit ensures a smooth operation from pre-production through post-production.
Lenny Levi’s pride in using local resources underscores the practical benefits of this approach. Shooting locally allows for quicker turnaround times and better coordination among team members who are familiar with the area. This method also supports the local entertainment economy by providing work opportunities to regional actors, crew members, and technicians.
Implications for Vertical Video Production Gear Rental
LoveHit’s decision to produce both vertical and horizontal versions of literary classics signals an industry shift towards versatile content formats. This approach caters to diverse viewing habits across various platforms, from smartphones to large screens. The company is preparing the horizontal feature films for TV and streaming buyers at MIPCOM in Cannes, indicating a strategic move to capitalize on global market trends. By shooting both versions simultaneously, LoveHit optimizes resource use and production timelines.
The choice of local Los Angeles casts and crews simplifies logistics and enhances efficiency. This model reduces reliance on extensive travel and accommodations, cutting costs significantly. For rental houses like Klear Optics & Digital, this means a steady demand for camera and lens equipment from local productions. DPs and camera operators should anticipate projects that require quick setup and breakdown processes, favoring lightweight gear that supports both vertical and horizontal shooting styles. This dual-format approach also necessitates adaptability in post-production workflows to accommodate different aspect ratios efficiently.